Kodak to Cease Camera Production

Kodak to Cease Camera Production

Inventors of the digital camera step back from their creation

You can't always finish what you started. Even those responsible for some of the most important inventions of our time must sometimes back away and let somebody else take over their creations instead. Sometimes, other people can do what you do better than you. At least, that's the situation that the Eastman Kodak Company has just found itself in the midst of. The company will stop selling its own digital cameras, even though it was the one to invent them way back in 1975. 

Kodak has been facing bankruptcy for a while now, even with their newer technological innovations such as cameras with wi-fi and touch-screens built in. In order to cut costs, the company will no longer manufacture handheld cameras, pocket video cameras, or digital picture frames. It will attempt to license its brand to other makers of cameras in place of producing its own products. 

Even though the folks at Kodak invented the digital camera as we know it now, the film and camera company failed to take off with its own line of modern cameras quickly enough to keep up with the consumer market. Other companies have improved upon the concept to such a degree that Kodak was more or less left in the dust. 

And let's face it; unless you're an actual photographer, or at least trying to be one, you're probably not going to be buying a standalone digital camera. The low-end point-and-shoot was a hot commodity four or five years ago, but it's on its way out. When you've got a camera as good as any cheap standalone embedded in the telephone you carry around in your pocket, you're not going to want to double up on your electronics load. Smartphone snapshots do just as well as any. The only real digital camera market left in the world is the DSLR scene, which will likely thrive for a long time. You can still buy the little rectangular point-and-shooters, but they're definitely going the way of the iPod Classic: single-purpose dead weight in a world of multitaskers.

So what's next for the company that started it all? Kodak says that it'll focus its energies on the desktop printer business. They'll also keep offering retail photo printing via their kiosks and labs. You might not be able to take photos with a real Kodak device in the near future, but you'll still be able to print them with one.